Thursday, April 27, 2006

LV Day

Friday April 28 is LV Day for Taipei. The people at Louis Vuitton have finally completed their transformation work on their Chungshan North Road store next to the Regent, and tomorrow sees the grand opening.
The whole event starts with a news conference in the afternoon, continues with a flood of starlets arriving around 8 pm, and then surprisingly moves over to the Chiang Kai-shek Memorial Hall for a party with the same starlets and celebrities at 9.
LVMH Group head Bernard Arnault will not be present, but Louis Vuitton brand CEO Yves Carcelle - who already visited Taiwan for the recent opening of the Taichung store - and Asia Pacific chief Francois Delage will be on hand for the ceremonies.
As is often the case on opening days for major stores, the public at large - you and me - is unlikely to be let into the shop on opening day. We will have to wait until Saturday.
For those of you who haven't been in the area lately, I can tell you the new shop looks like a white bunker, with few and narrow-slit windows, a huge LV logo, the name Louis Vuitton, and white perforated patterns reminiscent of the new Monogram Perfo product series, which coincidentally is now on sale at the brand's Taipei 101 and Fuhsing North Road outlets.
Oddly enough, in the same side street of Chungshan North Road, a large poster is announcing the coming this summer of a Coach store.
And on the subject of stores, the new building under construction right next to the massive Chunghsiao Fuhsing MRT station, is a new 11-story Sogo Department Store. Yes, that's the third Sogo in the Chunghsiao section 4 area. It sounds almost as ridiculous as if, say, Shin Kong Mitsukoshi were opening four of their department stores in the same Warner Village neighborhood. OK, you got me there, they did.


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