Sunday, January 01, 2006

Mark Trungate's "Fashion Brands"

If there is an important fashion event in my life these days, then it's a book I picked up at the new Eslite book store in Taipei: "Fashion Brands" by Mark Trungate, easily the best book about the fashion industry in general to come out since "The End of Fashion" by Teri Agins.
The book, subtitled "Branding Style from Armani to Zara," describes the ins and outs of the modern fashion business and all the people and organizations that play a role in it, from photographers and fashion magazines to style bureaus, cool hunters, and department stores. Along the way, you also get a look at the workings of some famous names, such as Zara, Diesel, H&M.
I just went through more than 120 pages on the first day, so it's really good reading.
And while we're talking about the new year, the fashion event of January here in Taiwan must be the Asian show Chanel is putting on inside a hangar at the airport here on the 13th. More about that when it gets closer.
Happy New Fashion Year!

3 Comments:

Blogger TaiwanNews said...

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1:43 PM  
Blogger TaiwanNews said...

Oops! How did that happen? Sorry I copied and pasted incorrectly. Anyway. I am a writer for Taiwan News and would like to discuss Taipei fashion with you. Is there a way I can leave you my email address without posting it here?

1:46 PM  
Blogger TaiwanNews said...

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1:47 PM  

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