Friday, October 07, 2005

Bagman for Celine

This weekend's edition of the Asian Wall Street Journal has a profile of Celine's new chief bag designer, Guido Boragno.
The German of Italian origin has launched one major new product for the French LVMH-owned fashion house, the doctor's bag, officially named the Dorine.
The article also describes on the way how accessories and handbags in particular are now the main moneyspinners for fashion labels, with profit margins higher than clothing. The accessories are also where the highest demand is for new talents, so Journal writer Cecilie Rohwedder says that is the way to go for newly graduated designers.
Back to Boragno, the designer first worked for the Prada Group where he also designed Jil Sander bags before joining Celine last year. His Dorine should be Celine's first hit since the Boogie bag brought by Michael Kors.
The Journal article also describes the working process at Celine's, where bags go from first sketch to finished product in three months.


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