Wednesday, October 12, 2005

Taiwan's Modern Girls

If you are in Taiwan, you've certainly seen the ads showing model Lin Chia-chi wearing the red flamenco dress with her bra bursting out at the top. The ad is for Mode Marie, the brand of bra with the third largest market share on the island.
The chairman's three daughters are now ready to take on the underwear market with their own brand, Modern Girl, today's United Evening News reports.
Huang Ting-shou originally made shoes for Nike and Adidas before setting up Mode Marie with his wife ten years ago. Their three daughters are now launching the Modern Girl brand aiming at 20 to 35-year-olds.
The eldest, Huang Ya-fen, is 31, studied sales management in Illinois, and is in charge of general planning at the group. Ya-huei, 30, is also involved in management, while the youngest, Yu-ju, 22, oversees the design work because she's a shopper.
Unfortunately, that's about as far as the newspaper article ventures, and we learn nothing about their plans, design preferences or inspiration. Maybe I'll just have to send a spy out to a store where they sell their products to find out.

3 Comments:

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