Wednesday, March 23, 2005

Taipei 101: The War of the Bags

As the glitzy shopping mall at the foot of the world’s tallest building, Taipei 101, gets filled up with the toniest boutiques, the local media are starting to focus on what’s on sale. And handbags are the product of the moment. More precisely, special edition handbags, only for sale in Taiwan.
Christian Dior is selling white and black Hardcore bags with metal plates carrying the figures 101. Celine is selling 101 wine-colored Boogie bags numbered from one to 101, with early candidates getting the right to pick the lucky numbers, such as 88, the United Daily News fashion section writes.
The Louis Vuitton shop often attracts so many sightseeers they have to be kept waiting in a line outside, which is good for visibility. And now, even more visitors could come and drop by to admire, not a handbag, but a specially designed bag to put your iPod in.
Gucci is not competing in the exclusivity stakes, but instead, offers special cushions, sheets, chairs and wallpaper.
Just a stone throw from Taipei 101, at one of the numerous Shin Kong Mitsukoshi department stores, Fendi is playing the Spy game. The Spy bags come in a variety of materials, crocodile skin, leather, with different motifs, creating a range of 40 different models. Prices range from 70,000 to 190,000 New Taiwan dollars, the United Daily News writes. For those of you not familiar with Taiwan’s currency, one U.S. dollar is about 31 NT, so the bags cost from 2,300 to 6,000 US.
Returning to the Taipei 101 mall, but leaving the subject of handbags, the latest superbrand to open up shop is Bulgari, the Italian purveyor of high end jewelry. The Taipei 101 outlet is their fifth store in Taiwan.
The Chanel exhibition on Chungshan North Road? No, I didn’t forget, that’s for my next posting.


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